Campaign FW 23/24

Hetregó FW23 collection dialogues with space in all of its many forms and interpretations, stopping the moment and experimenting with the sensorial beauty.

The journey takes place in the utopian microcity of Monte Amiata in Milan, where the “programmed disorder” with its discontinuity of forms and languages become a metaphor for the contemporary world. Iconic pieces that do not follow trends, to be worn anytime, anywhere to reappropriate of a timeless moment in the chaotic everyday life.